Thomas Bro-Rassmussen, Business development manager, Pectora
"How to automate the production of tailored marketing communications material using data from multiple sources."

This presentation explores how the concept of content reuse and single-source publishing is currently being extended outside of the traditional arenas of technical publishing into customer facing marketing collateral using database publishing tools such as Pectora. The presentation also examines how XML is empowering sales force and customer service staff to dynamically create fully customized marketing collateral, allowing organisations to realistically achieve a one-to-one marketing communications strategy.