Stephen Buxton, Director of Product Management, Mark Logic Corporation
"Managing Content in the post-search world"

As the world grows disillusioned with Google, many people are asking "what's the future of search?" This is like asking, in the 1970s, "what's the future of records?". In the web 2.0 world, people will expect to manage all kinds of content, in all kinds of ways, using web applications. In the 1970s, we expected to be able to find (and buy) "the latest album by David Bowie". Now, we expect to be able to find not just albums, but individual songs, stories, reviews, based on artist, genre, and peer-group suggestions. Then we expect to be able to listen to a sample of a track, add it to a playlist, and "publish" the playlist to a PC, MP3 player, or send it to a friend. In the web 2.0 world, we'll do the same with all Content -- not just music, but books, journals, news, recipes. And just as the web made everyone a publisher, web 2.0 will make everyone a contributor, a reviewer, and (implicitly) a recommender. This paper shows how the melding of some fundamental technologies - XML, XQuery, and Full-Text - makes all this possible, and describes how some of the world's biggest publishers - Elsevier, Wolters Kluwer, O'Reilly - are using those technologies today.