Michael Oettli, Director Sales & Marketing, OETTLI S.A., Language Management Solutions
"Localizing content; a demonstration of a Centralized Translation Management System"

As the creation and management of content with multiple output (Technical, Documentation, Marketing, Training, Customer Service) is changing and the localization process is becoming an integrated part of the whole workflow, the choice of the right Centralized Translation Management System, which can effectively support the new tendencies in technology (XML, DITA), is essential. It can help in significantly reducing the localization cost and cycle time by increasing the content reusability rate, decreasing DTP needs and controlling content authoring, through a centralized translation memory & terminology repository.