Emma Hamer founder Hamer Associates Ltd
"Building New Behaviours for Success – Forging Content Collaborators out of Writers"

The presentation examines the traditional competency-set of technical and marketing writers, and identifies areas where behavioural change is prescribed by the new work methods inherent in the implementation of a CMS. Awareness and understanding of desirable behaviour is the first step to actively developing a new, more confident interaction with SME’s and other internal clients. With real-life examples and provocative statements, the presentation aims to challenge, inspire and encourage writers – and their managers – to embrace a new role with a clear customer-centric focus; to become collaborators in the development of content, working with multi-disciplinary content experts, rather than for them.